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Second idea presentation

on October 15, 2018

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Test videos

Test videos First video with the first prototype: The person who tested the app didn't have problems to use the application. However, she had some hesitation sometimes and we needed to help her. What we conclude from this test is that the application is clear but some details which are still important are missing. Second video: This test helped us a lot since he told us each details which were missing. We took notes of them and decided to do a new paper prototype. This one was clearer, with all the little details included. Third video with the second prototype: Our second prototype is clear and functional. It is easy to use and fast.

Financial projections

Financial projections Year 1 Year 2 Year 3 Year 4 Total Income 0 0 48 000 50 400 Total Expenses -25 000 -38 400 -38 600 -38 600 EBITDA -25 000 -38 400 9 400 9 880 Net Profit -20 000 - 40 900 - 6 900 - 7 380 Financial Needs 0 1 000 0 0 % Gross Margin / Billing 0% 0% 5% 5% 130.000 kids in age 5-15yo Start up expenses: Mobile Devices - 10 x smartphones (500€) = 5000 € Cameras - 10 x gopro (200€) = 2000 € Monthly Expenses: Office : Rent = 700€/month Wages - 18€/h - 10 drivers, 8h/day, 5days/week= 144€/day, 720€/week, 2880€/month Fuel+car expenses = https://www.indeed.co.uk/salaries/Taxi-Driver-Salaries,-London-ENG Investments: Investments in the location : 1000€ of costs at the beginning Income: Course Price - 30€/hour = 48 000€ Key assumptions: Market size: Parents working in Spain, middle-class

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Dani Becerra, Audrey Bouillot, Chloé Houilliez, Max Sokol

Second idea presentation

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