Marta Perez
- 35 years old
- Passeig de Gracia, 45, Barcelona
- Executive at Santander Bank
- Married, 2 children ( 6 and 10)
- Spanish
Behavior:
She is working 5 days a week and her husband is a teacher and has a complicated schedule. They don't have a lot of time for them. Their children are both going to school and have extracurricular activities.
Most important for them:
Price: medium
Product features: looking for someone to transport her kids
Quality: she has high expectations and high standings so she is looking for a high quality
Product range: easy and fast to use (fast life)
Scenario:
Her boy of 10 years old has a football competition but she has a meeting at work and her husband is giving classes. Nobody can take him to football (family, friends, babysitter...). She needs someone to help her and to take her son to this competition so that she can attend the meeting and her boy can go to his competition.
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