Market

Market

The market size of our application gathers principally our main target which are parents who have children. We know that children can’t take the responsibility to order themselves a nannyber, as it needs to be done by their parents or by a legal responsible. However, for the revenues, we take into account the number of people ordering a taxi, but as numerous children can take at the same time, it is important to count the number of children and not the number of orders made by parents. This is the reason why, we are only going to focus on a certain part of the spanish population.

Considering the target market we have few numbers to consider :

First, we know that the population in Spain counts more or less 46 million of inhabitants in 2018.

Then, to be precise, let’s take into account only children that are part of our target, which means those between 5 and 15 years old.

From numerous calculations we have counted an average of 9 million inhabitants in Spain, from 0 to 18 years old. It means that children, in total represent 19,5% of the total population.

Concerning our precise target, children between 5 and 15 years old actually represent 11,5% of the total Spanish inhabitants, which represents more or less 5,3 millions inhabitants in total.

• Market size : Spanish children between 5 and 15 years old

→ 11,5% of the total Spanish inhabitants

→ Represents an average of 5,3 million of inhabitants

Then, about the growth, we have calculated a small percentage growth of 2% between the Year 0 and Year 2 as it would be the beginning and we need two years to be fully functional.

Nevertheless, we have calculated a tiny growth from Year 2 to Year 4 of 10%, as it would improve of 5% year to year.